How to design luxury rigid boxes to attract the attention of premium customers?
Packaging is an incredibly important marketing tool. Being the first thing the customers see, it has the power not only to draw their eye, but also to convince them to make a purchase. A well designed packaging should convey the brands’ values and make the product stand out from the competition. In order to attract the attention of premium customers, the company should design luxury rigid boxes for their products, following current trends.
Luxury rigid boxes design – the biggest trends right now
The trends in packaging design constantly change. In order to attract the attention of premium customers, the brand needs to stay up-to-date with all of them. The future of rigid box design is being shaped by such trends, as minimalism, eco-friendly, and the implementation of interactive packaging elements.
Minimalist
Minimalist packaging design follows the philosophy “less is more”. It is characterized by clean lines and simplicity, which convey a sense of elegance and sophistication. Minimalist box is very sparing. It emphasizes only the most crucial features of a product and avoids unnecessary distractions. Minimalist design offers a sleek, modern aesthetic that appeals to the contemporary client and makes the product stand out on the shelf. According to the studies, the customers tend to associate minimalist packaging with high-quality and premium products. Just by redesigning the rigid box for the product and making it more sparing, the company can quickly change the perception of their brand.
Eco-friendly
Modern customers are increasingly aware of the environmental hazards. In order to appeal to them, the luxury brand should make sure their packaging is eco-friendly. The rigid box that sends a pro-environmental message should be made of sustainable materials, such as recycled paperboard or chipboard, paper or cardboard with a FSC certificate, or biodegradable or compostable materials derived from renewable sources. In alignment with the growing consumer demand for sustainability, a lot of brands choose to use rigid boxes made of plain cardboard.
Interactive packaging elements
A thing that has the ability to attract modern customers’ attention, are interactive packaging elements. In order to draw an eye of the designated audience, the company may want to implement pull-out compartments in the rigid boxes or add hidden, usually funny or witty messages, which can add an element of surprise and enhance engagement.
Additional elements that can help attract customers’ attraction
While designing the luxury rigid box for high-end products, the company should also pay attention to such elements, as inserts and the color of the packaging.
Inserts
The luxury rigid box should be equipped with fitted inserts. They ensure the safety of the product and help with its proper display. By implementing the fitted inserts in the packaging, the brand can make their product stand out and be more appealing to the premium customers.
Color
The most common colors chosen for the luxury rigid boxes are black and white. They are clean, elegant, and suitable for all occasions. They can also help the name of the brand and product pop. Another color often chosen for luxury packaging is gray – it is considered classy and luxurious. In the case of the eco-friendly packaging the most popular colors are the ones which can be associated with Earth, so mostly brown and green.
To design a luxury rigid box able to attract the attention of premium customers, the company should work closely with a reputable custom rigid box manufacturer, who can match the type of the box to the individual needs of the product, as well as choose its size and style.
